Sound and Fury (12/06/05)
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 Jess Body of Scarborough writes that TTC regulations prohibit playing loud music, “But on almost every bus today you will find someone blaring music into his/her ear. It is so loud that it annoys anyone nearby. The drivers don't take note.
 “Apart from being a nuisance, these guys will go deaf in due time and become a burden on the health-care system.”
 With technology advancing rapidly, more people can be seen hooked up to some kind of music, video or communication device. Most riders listen to their favourite songs unobtrusively, but occasionally noise leaks from ear or headphones. 
 GO Transit’s recent passenger newsletter features an article called “Courteous Commuter”, which describes the following test to determine if volume is set too high. It advises, “For music listeners, try holding your earphones in your hands -- if you can hear the music, so can those around you.”
 Whether or not we include the noise from loud cell phone conversations, it may be time to launch a widespread campaign and inspire riders to consider others’ wish for quiet.
 How would such an effort work? The recent TTC campaign around escalator safety and etiquette -- called “Move with the Grooves” -- is a good example. Together with the agency responsible for regulating elevating devices, the transit commission has put up posters listing safety and courtesy tips.
 While escalator mishaps may be rare, the devices are heavily used. The TTC has more moving stairways than any other entity in the country. Because it owns a greater number of escalators than it does streetcars, the transit system has started to view them as public transit "vehicles" in their own right.
 One component of the campaign includes reminding us to “Stand Right” on escalators. To catch the attention of more patrons, I would suggest that posters be placed along the escalators themselves, each with one slogan or tip.
 The escalator campaign is a model of how a transit service can partner with an outside organization -- a model that could be used for other issues. What’s to stop a hearing-related charity joining with one or more GTA transit agencies, and rolling out a comprehensive advertising campaign?
 Perhaps with additional funds from the makers of the wildly popular iPod or its competitors, an effective message could be devised to help music listeners avoid damaging their hearing or annoying nearby passengers.
 What other transit etiquette issues could be promoted this way? More than just posters could be used -- courtesy campaigns might play well on the TV monitors above many subway platforms. How about short video clips, starring recognizable Torontonians as they demonstrate common courtesy? Just imagine well produced videos, directed by local film and video artists. Perhaps we could ask hockey player Tie Domi to demonstrate how not to block subway doors, for example.
 What else -- cellphone racket aboard buses or the GO train? Littering on the subway? There are lots of partnership possibilities that could benefit riders.

© Ed Drass 2008